Merchandising: Theory, Principles, and Practice; Instructor's Guide

by Grace I. Kunz

This is the first book to focus primarily on the unique process of merchandising. Principles are applied to the planning, development, and presentation of product lines in both the manufacturing and retailing sectors. This also relates the role of merchandising to other business fundamentals, including the impact of Quick Response on merchandising. Examples focus on textiles and apparel, with vignettes that describe alternative merchandising strategies. Applications to other consumer goods are also discussed. Practice math problems familiarize students with pricing and budgeting.Instructors Guide provides chapter outlines, test questions and answers, problem sets with answers, and computer applications.

88 pages, Paperback

First published January 1, 2010