Business Communication

by Mallika Nawal

Beginning with the epochs of ancient history to the aeons of modern world, communication has been the corner-stone of success. This book, Business Communication, is an effort to take you on a transformational journey — a journey of personal and professional growth for a successful life. This book will help you identify your current level of communicational prowess it will help you become aware of your own communication style and it will equip you with communication techniques to suit various situations. From the common aspects of oral and written communication to the finer aspects of etiquette and decorum, the book is filled with everyday practical examples to help you gather conceptual understanding of communication in all its dimensions.

In this latest Edition, you will learn...
How a simple single comma can save or cost you crores! [New chapter: Mechanics of Editing and Proofreading]
Why gossip never stops around a water-cooler or a coffee-maker! [New Chapter: Organizational Communication]
When countries behave like people and have their own unique personalities and idiosyncrasies! [New Chapter: Cross-Cultural Communication]
What to do when your perfume smells great on your friend but not on you! [New content: Grooming, Clothing and Accessorizing]
Where slander stops and libel begins! [New Chapter: Ethical and Legal Aspects of Communication]

This book also includes a licence key for the CENGAGE digital learning app that provides access to flashcards and mind maps.

630 pages, Paperback

First published January 1, 2011

About the author

Dr. Mallika Nawal is presently an advocate, practicing civil and criminal law. Before joining the Bar, Dr. Nawal spent 12 years in academia, having taught at institutes like the Xavier Institute of Management, Bhubaneswar, S.P. Jain Centre of Management, Dubai/Singapore and at the Indian Institute of Technology (IIT) Kharagpur, where she conducted courses in oral business communication, written business communication, grooming and corporate etiquette. Dr. Nawal also served as Associate Editor for Vilakshan, XIMB’s bi-annual research journal and is also a prolific novelist and columnist for various national and international magazines.

She serves as a Panelist on the WHO's Network of Experts for Psycho-Social Working Environment in Developing Countries. She was also part of the subcommittee on Management Education and made recommendations to the Ministry of HRD for the 11th Five-Year-Plan.

In her free time, she enjoys reading, travelling, adventure sports, and rescuing dogs and animals.

Coverage in THE TIMES OF INDIA - 2nd January 2014 http://articles.timesofindia.indiatim...

Coverage in PRABHAT KHABAR - 3rd January 2014 http://epaper.prabhatkhabar.com/c/215...

Visit My Official FB Page - https://www.facebook.com/iammallika


Her other works:

1. Business Communication (2011) - Prescribed textbook at several institutes and universities like Delhi University, JNTU, Hyderabad, Pune University, Petroleum University, Bhartiya Vidyapeeth, L.N. Mishra Institute of Economic Development and Social Change, etc.
2. I'm a Woman & I'm on SALE (2013) - Nominated for The Hindu Best Fiction for 2014
3. Religictionary - The A-Z of Religions
4. The Eleventh Commandment - An Introduction of Religio-Marketing.

Upcoming Books
5. Corporate Law
6. Marketing Management
7. I'm a Woman & I'm the NEMESIS - (#2 of 'I'm a Woman' Thriller Trilogy)

Ph.D. Topic - "The Impact of Religious Affiliation and Religious Commitment on Consumer Decision Making Styles"

Reach her @ mallika_nawal@yahoo.com