How to Discuss Politics Online: Stop Falling for %$*!#@ Marketing Tactics

by Katherine Young

"How to Discuss Politics Online" is the new book by Katherine Young that shows us how to spot marketing tactics in online political posts. This book shows exactly how we are targeted with these tactics that make us want to share divisive content. This extremely timely read cuts through the deception with easy to understand clarity and featuring real examples. The book covers online etiquette, marketing tactics, how to spot troll accounts, fake news, and so much more! The book debuted as a #1 New Release in Communications & Media Studies on Amazon. This book was inspired by Katherine’s professional marketing career and experience creating internationally-known viral content.The designer who poignantly called out the marketing about women’s bodies with her Girls’ Life meme is now taking aim at political propaganda. Katherine is going after political memes marketed to us every day with her new book being our guide. Her marketing lens once again casts a new light on what these political posts are really are promoting to us. Her work has been featured on the TODAY show, in the Huffington Post, and around the world. Katherine’s globally viral Girls’ Life meme from 2016 showed us all the power in these images. Her image continues going viral year after year, proving how important it is to understand the impact imagery has in our everyday lives. “I kept seeing friends and loved ones falling for the same marketing tactics over and over online,” said Katherine. “They were sharing harmful content that targeted them. The goal of these posts was to create division with false or misleading information. When I explained the marketing tactics behind viral posts–people listened. They listened because I wasn’t trying to change their political opinion, only show them how they had been marketed to. I showed them how their posts were problematic, and people were really receptive! I have been able to have real meaningful conversations around politics by showing people how to spot these tactics.”"This book is the perfect user-friendly roadmap for social media. It clearly highlights the marketing tactics being used everywhere online and how our opinions are being shaped by it. In these troubling times where fake news runs rampant Katherine Young wrote the definitive guide to help us see these divisive marketing tactics."– General Media Association

191 pages, Paperback

Published May 26, 2020