Cómo vender de otra manera

by Michael Beer

BOOKS IN SPANISH

224 pages, Paperback

First published June 1, 1992

About the author

There is more than one author in the Goodreads catalog with this name. This entry is for Michael ^ Beer.

Michael Beer is Cahners-Rabb Professor of Business Administration, Emeritus at the Harvard Business School and Chairman of TruePoint a research based consultancy he co-founded. The firm works with senior executives who aspire to transform their organization into a high commitment and performance system through honest conversations about the organization's alignment with strategy and values.

Source: Harvard Business School

Reviews

[Daniel Taylor · Rating 1 out of 5]

If you've never sold anything before, this book will put you on the wrong path with useless advice that won't help you make sales. If you're an experienced salesperson, you're not going to learn anything useful here.