The IDEATE Method: Identifying High-Potential Entrepreneurial Ideas

by Daniel A. Cohen, Gregory Arthur Pool, Heidi M. Neck

Opportunity identification is a crucial entrepreneurial skill but students often struggle to come up with venture ideas that solve real problems and create substantial value. Ideate is a proven method that helps students generate, evaluate, and select the most innovative ideas. Authors Daniel Cohen, Gregory Pool, and Heidi M. Neck emphasize the importance of deliberate practice, repetition, and reflection. Goal-directed activities guide students through each stage of the IDEATE method.

103 pages, Kindle Edition

Published December 19, 2019

About the author

Daniel A. Cohen is associate professor of history at Case Western Reserve University.