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Digital Retail Marketing: The Essential Guide to Low-Cost, Successful Content Marketing
Digital Retail Marketing is your guide to online content-based marketing specifically written for why it matters, how to approach it, and start-to-finish steps you can take to implement your content marketing at a very low cost.
After reading Digital Retail Marketing, you will
• What steps to take to make your retail marketing work online
• The content marketing process, story branding, useful tools, and how all parts come together to work as a productive marketing machine
• The psychology behind acquiring users online and how social media algorithms work
• How successful content marketing grows your retail brand while keeping costs low
• How to build an actionable content marketing plan quickly
You will be entirely ready to start and run your retail content marketing process, continuously and consistently.
Digital Retail Marketing is a must-read for every revenue-driven retail executive, manager, and marketeer who is serious about growing their business.
After reading Digital Retail Marketing, you will
• What steps to take to make your retail marketing work online
• The content marketing process, story branding, useful tools, and how all parts come together to work as a productive marketing machine
• The psychology behind acquiring users online and how social media algorithms work
• How successful content marketing grows your retail brand while keeping costs low
• How to build an actionable content marketing plan quickly
You will be entirely ready to start and run your retail content marketing process, continuously and consistently.
Digital Retail Marketing is a must-read for every revenue-driven retail executive, manager, and marketeer who is serious about growing their business.
148 pages, Paperback
Published May 8, 2020
5 people are currently reading
25 people want to read
About the author
Dario Sipos
3 books12 followersDario Sipos, Ph.D., is a Digital Marketing Strategist, Branding Expert, Keynote Public Speaker, Business Columnist, Author of the highly acclaimed books Digital Personal Branding and Digital Retail Marketing.
Dario has built his unique skill set during 12+ years of working experience in every aspect of Digital Marketing. He has spent significant time working all over the World in the digital field, helping clients and developing brands.
He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions.
Dario will help you build your influence in all directions of your online presence.
Dario has built his unique skill set during 12+ years of working experience in every aspect of Digital Marketing. He has spent significant time working all over the World in the digital field, helping clients and developing brands.
He helps leaders influence positive outcomes in all directions, even under the most difficult, changing conditions.
Dario will help you build your influence in all directions of your online presence.
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Displaying 1 - 12 of 12 reviews
May 30, 2020
Working as a webshop manager(and co-owner) at a chain of brick &mortar stores, I just recently read this book that finally gave me some good ideas on how to run marketing online without just spending money on Ads.
This book has blown me away ( I know it sounds strange). Having consumed it in just 3 sittings and then re-read it, the roadmap for our already established retail was clear. There is so much 'noise' from agencies offering 'training' courses, I've found the whole subject overwhelming and expensive in the past. So we resorted only to paying Ads, mostly in fear of not damaging our business.
After reading the book, now I can see what we were doing wrong online and in our digital marketing and how to correct it fast.
This book has blown me away ( I know it sounds strange). Having consumed it in just 3 sittings and then re-read it, the roadmap for our already established retail was clear. There is so much 'noise' from agencies offering 'training' courses, I've found the whole subject overwhelming and expensive in the past. So we resorted only to paying Ads, mostly in fear of not damaging our business.
After reading the book, now I can see what we were doing wrong online and in our digital marketing and how to correct it fast.
May 30, 2020
A very good book...
The author really easily explains complex subjects from social media algorithms, to how your content that you create for free actually lowers the prices of all the paid Ads. Many parts of books I think are applicable also to any other branding online and wholesale. Book covered all the topics that were worrying me for years, and now I understand that simply nowhere I found a simple explanation like in this book.
Actually did not manage to find a better one for the field after reading approximately 11 different books, because other authors write too broad and write generally for e-commerce trying to write about mostly buzz words from that field
The author really easily explains complex subjects from social media algorithms, to how your content that you create for free actually lowers the prices of all the paid Ads. Many parts of books I think are applicable also to any other branding online and wholesale. Book covered all the topics that were worrying me for years, and now I understand that simply nowhere I found a simple explanation like in this book.
Actually did not manage to find a better one for the field after reading approximately 11 different books, because other authors write too broad and write generally for e-commerce trying to write about mostly buzz words from that field
May 31, 2020
Well, I am a small business owner and sometimes you encounter really tough times. You start to think about changes you have to make. You think about digital marketing more and more. However, most marketing books and articles about digital marketing are so complex. They all were written for big brands. You pick up one concept, then another, then you get confused. It is like some kind of voodoo mystic. You need a structure, a solid system. This book demystifies digital marketing, gives you ground on which you can start building your marketing. It relies on building it with organic marketing, so mostly without paid ads.
May 30, 2020
Simple, clear explanations that no one ever told me in such a clear way. For me, this is going to be a game-changer. I wish author explained more actual e-commerce (like platforms which to use for webshop)...I do understand that was not the actual subject of the book, but for me, it makes sense to include that part, and it would help me alot.
June 1, 2020
As a retail business owner for the past 11 years, I have found that building our own digital marketing strategy and to execute is to be one of the most difficult things to do. The time needed and the overall complexity that we encountered with building online marketing strategy and all what is necessary to make our own digital marketing department made us confused in the past. The Digital Retail Marketing takes what is a complicated process and boils it down to it's most essential elements. Sometimes business owners get too stuck in the weeds that they are unable to move forward. Author Dario Sipos breaks the process down into bite-size chunks that makes building a marketing strategy and content easy enough that there are no more excuses for not doing.
This is one of the best digital retail marketing books I've read. But its real value lies in implementation. If you have a business, reading and applying the tools and strategies in this book is a must.
This is one of the best digital retail marketing books I've read. But its real value lies in implementation. If you have a business, reading and applying the tools and strategies in this book is a must.
May 31, 2020
This is a nicely written book for retail marketing, I like it a lot. It gives you a practical step by step guide on what to do and how to create your marketing department out of nothing. It does it mostly by demystifying the complete process and explaining why you should use your resources instead of fancy marketing material. The complex and specific online marketing terms are explained in a simple manner, making the book easy to read. I really loved reading it and I can’t wait to start implementing the recommendations given. I got hooked on it in the introduction chapter with the sentence "...no one wakes up in the morning wanting to see Ads...so why marketing departments continue paying them"
November 16, 2020
A great book to read. I picked up some new ideas to gain new clients in a consistent way than more randomly. It also provides a wide range of tools with which I can take the next couple of steps on my own. I feel I have learned many new things about how to implement digital marketing ideas and I have already started to use the techniques and many of the suggestions I read about in this book.
June 5, 2020
This book is really good. It has a very clear structure, all information is relevant and to the point. It's easy to read but provides a comprehensive view of the topic.
What I loved the most was the fact that author backed up all his statements with evidence. At the end of the book he provides citations. Little personal opinion, a lot of useful info.
If you ever wondered why Social Media will work for your business this book has the answer. It's really a must-read so you understand the psychology and digital marketing concepts on how to drive customers to you in a world where there are so many services competing for people's attention.
What I loved the most was the fact that author backed up all his statements with evidence. At the end of the book he provides citations. Little personal opinion, a lot of useful info.
If you ever wondered why Social Media will work for your business this book has the answer. It's really a must-read so you understand the psychology and digital marketing concepts on how to drive customers to you in a world where there are so many services competing for people's attention.
January 21, 2021
This is a book that helped me understand better what I can do to have a better Online Marketing strategy for my online retail business. After I read the book a few months ago, I started to apply part of the steps indicated in this book and I am already seeing some positive results. I loved especially the part where the organic traffic was explained in a simple way, and the importance to focus on creating such type of traffic.
September 10, 2021
The best you can ever buy about the digital marketing!
Simple created and writen in a way everyone can ready and understand what's digital marketing, explaining how everything in a business it's relatable.
Perfect to start your career in digital marketing. It algo gives you a lot of tools and stategies that can never fail.
Totally recomend!
Simple created and writen in a way everyone can ready and understand what's digital marketing, explaining how everything in a business it's relatable.
Perfect to start your career in digital marketing. It algo gives you a lot of tools and stategies that can never fail.
Totally recomend!
January 6, 2023
Very good, I got it as a present from a friend. Learned a lot about how to manage my stores online. The best present that I ever got 🙂
January 30, 2023
Provides a comprehensive overview of digital marketing strategies specifically tailored for the retail industry. Interesting to read and applicable immediately to any retail operation.
Displaying 1 - 12 of 12 reviews