Making Strategy: Mapping Our Strategic Success

by Colin Eden, Fran Ackermann

This text addresses the challenges of how to build a robust and implementable strategy. Four key routes to creating a strategy are discussed, both through original theoretical and conceptual grounding, and the practical requirements for implementing the concepts. These routes, when taken together, provide a powerful means for agreeing a negotiated strategy, and strategic issue management, agreeing organizational purpose, competitiveness from the exploitation and protection of distinctiveness, and the strategic management of stakeholders. These designs are usable by manager-facilitators, MBA student-managers, and consultant-facilitators. The designs have been used extensively, in a wide range of countries, by management teams in all types of organizations.

Genres: Business

384 pages, Hardcover

First published October 1, 1998