How to Get an Edge As a Marketer: From the World's Top Companies on Keys to Professional & Personal Success

by Aspatore Books

This insider look at succeeding as a marketing professional is written by C-Level executives (CEOs, CFOs, CTOs, CMOs) from the world's leading companies. Each executive shares their knowledge on how to get an edge in business, from marketing in a down economy to continuing to learn in your field to understanding other areas in your company better (such as technology, finance, operations, hr). Pulling from every book, report and journal published by Aspatore Books, also covered are over 250 specific, proven innovative strategies and methodologies practiced by leading executives and marketing professionals that have helped them gain an edge. This report is designed to give you insight into the leading executives of the world, and assist you in developing additional "special skills" that can help you be even more successful as a marketing professional.

120 pages, Paperback

First published January 1, 2003