First Pitch: Winning Money, Mentors, and More for Your Startup

by Debi Kleiman

For entrepreneurs, pitching is do or die. To succeed with your startup, you must persuade investors, advisors, customers, and other potential partners to join you on your journey. It can be intimidating, but First Pitch is here to help.

Based on her experiences as a marketer, entrepreneur, and educator working with hundreds of founders, Debi Kleiman shows you how to perfect a compelling and memorable pitch designed to impress.

Using easy-to-follow frameworks, stories, and best practices honed by analyzing a thousand pitches, you’ll discover what works, and how to build the relationship and communication strategies you need to get your new venture to the next level. First Pitch takes you through the various early-stage funders and pitch situations you might encounter so that you feel confident and ready for anything.

In First Pitch , you’ll learn the best ways to get investors and other key startup influencers to take notice and jump on board.

228 pages, Paperback

Published April 17, 2020

Reviews

[Demos Parneros · Rating 5 out of 5]

In First Pitch, Debi Kleiman draws on her years of experience as an entrepreneur, marketer, and educator. For entrepreneurs, pitching an idea is a do-or-die situation. It is one of the biggest and most important steps to success for a startup. In this book, Kleiman guides business owners through the startup pitching process in a detailed manner. I really liked the many stories from her own career and the different frameworks of pitches the book provides, which help illustrate what works and what strategies or techniques to use to create a compelling pitch. The book is a useful manual that teaches how to pitch with a punch while also explaining the importance of being flexible with the strategies, based on the situations to get investors on board.

[David Roache · Rating 5 out of 5]

Like the perfect pitch, this book provides clear and concise advice and some great storytelling. Lots of great examples and resources from an experienced entrepreneur, Debi Kleiman. You'll find yourself referring to it often during your entrepreneurial journey!

[Deb S. · Rating 5 out of 5]

Informative, insightful and full of real world stories, Kleiman shares her well researched pitching expertise in digestible nuggets, engaging entrepreneurs of all levels. The perfect addition to the budding business owner’s library.

[Kevin · Rating 3 out of 5]

I had to read for my Entrepreneurship Capstone class. Some advice was common sense, but some chapters were helpful for the course!

[Joan Mulloney · Rating 5 out of 5]

“First Pitch: Winning Money, Mentors and More for Your Startup” is a must read for anyone who wants the tools to create a great pitch as well as practical advice on how to execute one. It will certainly be the go to book for entrepreneurs to understand what is required to create a professional pitch and gain the support of investors, mentors and influencers. The real life examples, detailed recommendations, tools and resources make it easy to digest and helpful for everyone involved in the pitch process.