The Lead Ladder: Turn Strangers Into Clients, One Step at a Time

by Marcus Schaller

Attract More Clients, Even if You're Not a “Born” Seller Whether you're an entrepreneur, salesperson, or service marketer, you know that generating sales leads is the single most important-and challenging-part of your job. But what if you're not the type of person who operates in “selling mode” 24/7? What if you find it hard to aggressively cold-call hundreds of strangers every week, and you dread those endless networking events? “Don't worry,” says lead-generation strategist and consultant Marcus Schaller. “You don't have to be impossibly driven, thick-skinned, or aggressive to bring in new clients. In fact, you'll win more customers if you use a more personal, thoughtful approach that fits your comfort level.” The Lead Ladder is a complete step-by-step system designed especially for people like you. You'll see how a typical salesperson or self-employed professional can rise above any situation-whether it's dwindling contacts or a depleted pool of clients-to build a steady source of new business options, one customer at a time. The Lead Ladder breaks it down to three basic 1. Identify your best prospects before the competition. 2. Differentiate yourself as an advisor, not just a salesperson. 3. Personalize each client relationship- until they become a client! In addition, you'll learn how to set realistic goals, target your ideal market, and lure prospects in with the most effective and affordable advertising tools. The Lead Ladder is filled with easy-to-use strategies to help you follow up on your leads, establish trust, increase sales, and create a solid database of steady customers and contacts. It's everything you need to know to reach the highest level of your professional potential.

Genres: Business

144 pages, Hardcover

First published July 20, 2005

Reviews

[Linda · Rating 3 out of 5]

An excellent reminder to keep doing what we all should know works: marketing, build relationships, close the sale.

[SteveR · Rating 5 out of 5]

Very good book ... but only if you're a marketing geek! For more book review comments call me, and you'll hear more than you want to know.

[Rich Lohman · Rating 4 out of 5]

Good book. Straight forward and will help anyone who will apply the reading to increase their leads and sales.