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Customer Relationship Management

Name: Customer Relationship Management
Rating: 4.13 (2 reviews)
ISBN: 9780273681779

Ed Peelen

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The first comprehensive European academic book on CRM, this book blends theory and practice from a marketing perspective.

GenresBusiness

450 pages, Paperback

First published July 30, 2005

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Ed Peelen

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Dianna Chang

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May 14, 2020

This is a good textbook with a balanced approach to academic findings and practical advice. It offers a comprehensive review covering almost all important aspects of CRM and Customer Experience Management and contains lots of useful insights and examples. As a Marketing Lecturer, I have enjoyed reading this book and would like to recommend it to all students who study this topic.