Managing Marketing Performance: Professional Postgraduate Diploma in Marketing

by Helen Meek

BH CIM Coursebooks are officially endorsed by CIM and independently reviewed. They are crammed with a range of learning objective questions, activities, definitions and summaries to support and test your understanding of the theory. user-friendly, interactive and relevant. Each Coursebook is accompanied by access to a unique online learning resource designed specifically for CIM students which can be accessed at any time. Senior Examiner. This is the only coursebook fully endorsed by CIM. It contains past examination papers and examiners' reports to enable you to practise what has been learned and help prepare for the exam.

402 pages, Paperback

First published August 15, 2005