What do you think?
Rate this book
Shiny Objects Marketing: Using Simple Human Instincts to Make Your Brand Irresistible
" Shiny Objects Marketing has given us a dramatic new insight into what our customers want and how to make our service a shiny object."
– Michael Purcell , Senior Vice President, Product Development, Global Cash Card " Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers."
– Catherine Monson , President, PIP Printing "Based on a very simple characteristic that most creatures on this planet have in common-attraction to shiny objects-LaBonte lays out a commonsense approach that can turn any product or service into a massive success. Once a person understands the power and influence of shiny objects, their marketing will never be the same."
– Marc Anthony , President, Black Dot Wireless "In this world of mind-numbing marketing theories, Shiny Objects Marketing stands out as something truly refreshing. It makes absolute sense and actually works for any product or service."
– Donald Disbro , Vice President, New Business Development and Marketing, Professional Community Management
– Michael Purcell , Senior Vice President, Product Development, Global Cash Card " Shiny Objects Marketing is a very simple and easy-to-understand approach to attracting customers."
– Catherine Monson , President, PIP Printing "Based on a very simple characteristic that most creatures on this planet have in common-attraction to shiny objects-LaBonte lays out a commonsense approach that can turn any product or service into a massive success. Once a person understands the power and influence of shiny objects, their marketing will never be the same."
– Marc Anthony , President, Black Dot Wireless "In this world of mind-numbing marketing theories, Shiny Objects Marketing stands out as something truly refreshing. It makes absolute sense and actually works for any product or service."
– Donald Disbro , Vice President, New Business Development and Marketing, Professional Community Management
224 pages, Hardcover
First published September 29, 2008
15 people want to read
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
Displaying 1 - 3 of 3 reviews
October 4, 2013
Great book, links back to our primal instincts about how we perceive things/products, visual information
Want to read
October 30, 2008This is my dad!!
February 27, 2011
like principle of marketing + consumer behavior 101. such a Boring..
Displaying 1 - 3 of 3 reviews