The Tourism Business : An Introduction

by Richard Sharpley

The Tourism Business: an Introduction provides a comprehensive understanding of the structure and operations of the tourism industry. Based on the longstanding and successful BA (Hons) Travel and Tourism Management degree programme at the University of Northumbria, it explores the development of tourism, its emergence as a major sector of the global economy and its relationship with the physical and social environment. The activities of, and the challenges facing, each part of the industry are introduced, whilst a variety of broader issues common to all tourism businesses are addressed. These include legislative requirements, financial management, economics, human resource issues and marketing, topics that are commonly included in tourism courses. Therefore, this book is a complete course text for students of tourism at GNVQ, HND and first/second year undergraduate levels.

480 pages, Paperback

First published March 4, 2002