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176 pages, Paperback
First published February 5, 2007
Post war consumer culture dominates the western lifestyle with its mass produced commodities and western culture. This culture, instead of building a sense of belonging for groups - e.g. class, sub-cultures, political parties - appears to create a fragmented society in which religion is only a part. Indeed, in this consuming world, the individual becomes his or her own authority; the postmodern person in the West no longer tolerates being told what to believe and what to do. Consumer choice is not limited to shopping, but is extended to education, health, politics and religion. People are now "free to choose" and the market culture might be turning us into consumers rather than citizens (Lyon, 2000:12). He or she is faced with a proliferation of "spiritual/religious/philosophical knowledges", which he or she researches and experiences. (p. 48)