Traditionally,this text has held a prestigious position in the lower-level undergraduate Business Statistics course,due to the book's reputation for easy step-by-step instructions,examples and problems. However,this text also sells into the four-year and even MBA markets depending on the professors teaching style and level of the students,primarily in the one semester course.
Douglas A. Lind earned his B.S. in Business from Bowling Green State University, and his Ph.D. and M.B.A. from the University of Toledo. He is Emeritus Professor at Coastal Carolina University and the University of Toledo. Dr. Lind is a co-author of Statistical Techniques in Business and Economics with the late Robert D. Mason and William G. Marchal. He has more than 38 years of college teaching experience, including teaching statistics at the introductory, intermediate, and advanced undergraduate levels, as well as graduate courses in statistics and research methods. Dr. Lind is a past recipient of the Tony DeJute Outstanding Teacher Award.