Strategic Management: Concepts and Cases

by Jeffrey H. Dyer

Strategic Management delivers an insightful, clear, concise introduction to strategy management concepts and links these concepts to the skills and knowledge students need to be successful in the professional world. Written in a conversational Harvard Business Review style, this product sparks ideas, fuels creative thinking and discussion, while engaging students via contemporary examples, innovative whiteboard animations for each chapter, outstanding author-produced cases, unique Strategy Tool Applications with accompanying animations and Career Readiness applications through author videos.

512 pages, Loose-Leaf

First published July 20, 2015

About the author

Dr. Jeffrey H. Dyer is a management scholar. He is Professor of Strategy at Brigham Young University.

Reviews

[Taylor · Rating 4 out of 5]

Exactly what an applied economics book should be. Each chapter gets straight to real world application of economic principles.

[Omar Ebrahim · Rating 5 out of 5]

This book is incredible! Absolutely phenomenal. Friendly and practical textbook similar to Gregory Mankiw's Principles of Economics.