Evolving: A Guide to Campfire Leadership

by Rob Jackson

Campfire Leadership focuses more on how to create future leaders, instead of creating mere followers. Rob has trained renowned individuals on how to lead as a Campfire Leader. His training is based on the fact that most leaders in this world believe that it is their duty to order people around instead of leading them. After doing extensive research, he has come to the conclusion that leading as a Campfire leader is the most effective way to make others walk beside you, instead of just following you around.

166 pages, Paperback

Published July 31, 2019

About the author

Rob Jackson is the Chair of the Global Carbon Project, a Senior Fellow at Stanford’s Woods Institute for the Environment and Precourt Institute for Energy, and a professor of earth science at Stanford University. Through global scientific leadership and groundbreaking research, communications, and policy activities, Jackson’s work has reduced millions of tons of greenhouse gas emissions and improved human health, safety, and air and water quality. One of the top five most-cited climate and environmental scientists in the world, he has authored more than 400 peer-reviewed publications, and his writings have appeared in many outlets, including The New York Times, Scientific American, and The Washington Post. Jackson lives in Stanford, California.