British Tourism: The remarkable story of growth

by Leonard J Lickorish, Victor T.C. Middleton

Tourism at any point in time is in many ways a mirror of economic and social change. The changes in British society in the decades from the 1950s to the 21st century are reflected in the forms of tourism that the British could aspire to and afford. 'British A Remarkable Story of Growth' identifies the most significant of these changes and places them in an historical context highlighting four distinctive eras. Now in paperback it includes four colour photos as well as two brand new chapters on tourism in Scotland and Wales. It looks in detail at the following key The roots of post war tourism growth Developments in transport and regulation Developments in accommodation and visit attractions Marketing developments and trends - the role of entrepreneurs Tourism trends into the 21st century Offering a comprehensive evaluation of post war developments in the British tourism industry, British The remarkable story of growth, acts as a single reference resource suitable for a wide ranging readership from students on tourism courses and practitioners in the travel and tourism industries

252 pages, Hardcover

Published November 9, 2018