Media Advocacy and Public Health: Power for Prevention

by Lawrence M. Wallack, Lori Dorfman

How we think about health problems, and what we do about them, is largely determined by how they are reported on television, radio and in the newspapers. Often, crucial issues of public health policy are debated and decided on only after they are made visible by the media. The concept of media advocacy as a central strategy for the prevention of public health problems is discussed in this book. Traditional communication strategies like social marketing focus on giving people a message; media advocacy gives people a voice. The book lays out the theoretical framework and practical guidelines to successful media advocacy strategies and includes case studies on such vital issues as AIDS and alcohol abuse.

240 pages, Hardcover

First published October 7, 1993

Reviews

[Chloe · Rating 4 out of 5]

If you're looking to draw out the main strategies quickly, start with the conclusion.

[Tiffany · Rating 3 out of 5]

It was interesting, but unfortunately it's outdated. If they could revise the book to include the internet and social media, it would be more interesting!