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Success Secrets of Amazon
Jeff Bezos’ 14 Winning Principles
Jeff Bezos created one of the world’s most valuable companies and, in the process, became the world’s richest person. Amazon was the fastest company to reach $100 billion in sales ever. And, Bezos started by selling books online.
How did he do it?
Fortunately, Bezos has provided the “hidden in plain sight” roadmap he used. If followed, business owners can’t help but become more successful. For the last 21 years, Bezos has personally written letters to shareholders that reveal the underlying principles and strategies he used to grow Amazon. For the first time, Success Secrets of Amazon unlocks the key lessons, mindset, principles, and steps Bezos continues to use to make Amazon the massive success it is today. Applying these principles helps drive higher, faster results.
Anderson shows business owners, executives, and leaders how to apply Bezos’ practices to watch their business become more efficient, productive, and successfulfast!
STEVE ANDERSON has spent over three decades of his career helping the insurance industry understand, integrate, and leverage current and emerging technologies. From business management systems to social media, Steve analyzes what’s happening now and explains its implications for the future. He was invited to be one of the original 150 “thought leaders/influencers” on LinkedIn and has over 300,000 followers. Steve currently resides in Franklin, Tennessee.
“If you ever wanted one manual for building and growing your business, this is it.”
DAN MILLER
New York Times Bestselling Author
Jeff Bezos created one of the world’s most valuable companies and, in the process, became the world’s richest person. Amazon was the fastest company to reach $100 billion in sales ever. And, Bezos started by selling books online.
How did he do it?
Fortunately, Bezos has provided the “hidden in plain sight” roadmap he used. If followed, business owners can’t help but become more successful. For the last 21 years, Bezos has personally written letters to shareholders that reveal the underlying principles and strategies he used to grow Amazon. For the first time, Success Secrets of Amazon unlocks the key lessons, mindset, principles, and steps Bezos continues to use to make Amazon the massive success it is today. Applying these principles helps drive higher, faster results.
Anderson shows business owners, executives, and leaders how to apply Bezos’ practices to watch their business become more efficient, productive, and successfulfast!
STEVE ANDERSON has spent over three decades of his career helping the insurance industry understand, integrate, and leverage current and emerging technologies. From business management systems to social media, Steve analyzes what’s happening now and explains its implications for the future. He was invited to be one of the original 150 “thought leaders/influencers” on LinkedIn and has over 300,000 followers. Steve currently resides in Franklin, Tennessee.
“If you ever wanted one manual for building and growing your business, this is it.”
DAN MILLER
New York Times Bestselling Author
- GenresBusiness
236 pages, Kindle Edition
Published December 17, 2019
19 people are currently reading
33 people want to read
About the author
Steve Anderson
157 books27 followersLibrarian note:
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There is more than one author in the GoodReads database with this name.
This profile may contain books from multiple authors of this name.
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Displaying 1 - 6 of 6 reviews
March 2, 2022
- Book Review: "Success Secrets of Amazon" by Steve Anderson - 📚 [Repost with new photo]
In a word: indispensable. Especially for Entrepreneurs / Business Owners.
In "Success Secrets of Amazon" veteran business author Steve Anderson combs through the 21 shareholder letters of Jeff Bezos from 1997 to 2018 to come up with 14 Winning Principles which he believes are the secrets behind @amazon 's success.
In my opinion, each of these Principles will be of use to Entrepreneurs / Business Owners no matter what stage of evolution their business is in.
Just as an example - and without giving away too many spoilers - the very first principle is entitled "Encourage Successful Failure."
This is a principle that helps people of every vocation realize that contrary to mainstream belief, failure IS A VERY VIABLE OPTION and a useful learning tool in one's business development. So in other words, knowing the root cause of why something doesn't work is more useful than getting it right the first time. The author goes on to give examples of how NASA uses this principle in all their unmanned test probes, so that the failures in the laboratory can help to minimize the risk of failure during an actual launch.
This one principle alone and the profound implications it carries is what makes this book worthy of reading.
The only negative critique I have is the apparent disconnect between the author and the publisher. The author makes it clear that these are not Jeff Bezos's principles but rather his own which he derived from examining Bezos's letters. Yet the publishers of the book wrote "Jeff Bezos's 14 Winning Principles" as the subtitle of the book, which is rather misleading.
Nevertheless, this still does not take away the value of the book, and it is rightly deserving of full marks.
My rating: 5/5 stars ⭐⭐⭐⭐⭐
In a word: indispensable. Especially for Entrepreneurs / Business Owners.
In "Success Secrets of Amazon" veteran business author Steve Anderson combs through the 21 shareholder letters of Jeff Bezos from 1997 to 2018 to come up with 14 Winning Principles which he believes are the secrets behind @amazon 's success.
In my opinion, each of these Principles will be of use to Entrepreneurs / Business Owners no matter what stage of evolution their business is in.
Just as an example - and without giving away too many spoilers - the very first principle is entitled "Encourage Successful Failure."
This is a principle that helps people of every vocation realize that contrary to mainstream belief, failure IS A VERY VIABLE OPTION and a useful learning tool in one's business development. So in other words, knowing the root cause of why something doesn't work is more useful than getting it right the first time. The author goes on to give examples of how NASA uses this principle in all their unmanned test probes, so that the failures in the laboratory can help to minimize the risk of failure during an actual launch.
This one principle alone and the profound implications it carries is what makes this book worthy of reading.
The only negative critique I have is the apparent disconnect between the author and the publisher. The author makes it clear that these are not Jeff Bezos's principles but rather his own which he derived from examining Bezos's letters. Yet the publishers of the book wrote "Jeff Bezos's 14 Winning Principles" as the subtitle of the book, which is rather misleading.
Nevertheless, this still does not take away the value of the book, and it is rightly deserving of full marks.
My rating: 5/5 stars ⭐⭐⭐⭐⭐
April 24, 2023
I recently finished reading "Success Secrets of Amazon" by Steve Anderson, and I'm blown away by the insights and inspiration it offers. 📚💡
This book takes a deep dive into the principles and practices that have made Amazon one of the most successful companies in history. From its customer obsession and innovation mindset to its culture of frugality and long-term thinking, Amazon's secrets are both simple and profound.
One of my favorite takeaways from the book is the concept of "working backwards" from the customer's needs and preferences when developing products and services. This approach ensures that you're not just creating something you think is cool or impressive, but actually solving a real problem or fulfilling a genuine desire.
Another key lesson is the importance of embracing failure as a learning opportunity, and constantly experimenting and iterating to improve your offerings. Amazon has a famous "culture of experimentation" that allows it to stay ahead of the curve and adapt to changing market conditions.
Overall, I highly recommend "Success Secrets of Amazon" to anyone who wants to learn from one of the most successful companies in history and apply its principles to their own endeavors. Whether you're an entrepreneur, a manager, or just someone who wants to be more customer-centric and innovative, this book is full of valuable insights and strategies. 🤓📖💪
This book takes a deep dive into the principles and practices that have made Amazon one of the most successful companies in history. From its customer obsession and innovation mindset to its culture of frugality and long-term thinking, Amazon's secrets are both simple and profound.
One of my favorite takeaways from the book is the concept of "working backwards" from the customer's needs and preferences when developing products and services. This approach ensures that you're not just creating something you think is cool or impressive, but actually solving a real problem or fulfilling a genuine desire.
Another key lesson is the importance of embracing failure as a learning opportunity, and constantly experimenting and iterating to improve your offerings. Amazon has a famous "culture of experimentation" that allows it to stay ahead of the curve and adapt to changing market conditions.
Overall, I highly recommend "Success Secrets of Amazon" to anyone who wants to learn from one of the most successful companies in history and apply its principles to their own endeavors. Whether you're an entrepreneur, a manager, or just someone who wants to be more customer-centric and innovative, this book is full of valuable insights and strategies. 🤓📖💪
July 26, 2022
𝙎𝙪𝙘𝙘𝙚𝙨𝙨 𝙎𝙚𝙘𝙧𝙚𝙩𝙨 𝙤𝙛 𝘼𝙢𝙖𝙯𝙤𝙣 by 𝙎𝙩𝙚𝙫𝙚 𝘼𝙣𝙙𝙚𝙧𝙨𝙤𝙣
📢What if Jeff Bezos simply handed you the formula to Amazon's stratospheric growth so you could do the same? He did, in his shareholder letters. This book decrypted the 14 Growth Principles you can use to have your own 'Amazon-ing' success!
Fascinated right ⁉️
📢The book speaks with authenticity & credibility. You might be wondering what these principles are that are. I won't spoil your fun just for the sake of this review though I've shared some insights, that would make you interested for sure.
📢Just as we watch movies on screen but their exists a totally different and unknown story on the back stage know !? So reading this one was the same as that back stage story for me. What makes it one of the best books I've ever read are the infographics and its first person narration.
📢It's written in a very simplistic manner to deliver a classic approach to the readers.
Unlike most of the finance & business management that feels a bit boring, it's rather a light read with a minimalistic approach making it less complex. I can say that it's become one of my favourites within a short period of time. All thanks to the classic approach.
📢 Rating - 4.9/5 🌟🌟🌟🌟🌟 (Simplistic approach & infographics)
📢What if Jeff Bezos simply handed you the formula to Amazon's stratospheric growth so you could do the same? He did, in his shareholder letters. This book decrypted the 14 Growth Principles you can use to have your own 'Amazon-ing' success!
Fascinated right ⁉️
📢The book speaks with authenticity & credibility. You might be wondering what these principles are that are. I won't spoil your fun just for the sake of this review though I've shared some insights, that would make you interested for sure.
📢Just as we watch movies on screen but their exists a totally different and unknown story on the back stage know !? So reading this one was the same as that back stage story for me. What makes it one of the best books I've ever read are the infographics and its first person narration.
📢It's written in a very simplistic manner to deliver a classic approach to the readers.
Unlike most of the finance & business management that feels a bit boring, it's rather a light read with a minimalistic approach making it less complex. I can say that it's become one of my favourites within a short period of time. All thanks to the classic approach.
📢 Rating - 4.9/5 🌟🌟🌟🌟🌟 (Simplistic approach & infographics)
July 11, 2021
While Bezos might remain an enigma unless he writes a biography, Anderson does a good job by going through his letters to Amazon shareowners and putting together the common theme amongst these for us.
He has also researched the company's culture and gives us insights.
The book looks at Amazon from a risk-reward perspective and evaluates it on this parameter.
He has also researched the company's culture and gives us insights.
The book looks at Amazon from a risk-reward perspective and evaluates it on this parameter.
June 3, 2020
The success principles discussed in the book are remarkably great which will help everyone to reach the greatness Amazon reached.
July 2, 2023
The success secret of Amazon are relevant to any industry and job profile. Good read for those who are in to management roles!
Displaying 1 - 6 of 6 reviews