This book is about helping small business owners to do marketing better. It is a practical look at a few things that you can do pretty easily to make selling easier. This is not a book of big concepts or strategic insights. It contains some practical tips that can be implemented quickly. Some will get results right away and some may take a bit longer. The goal of the book is that just about any small business owner can find at least one tip that can be implemented right away to get results.