Everybody reads newspaper headlines. The skill of writing good ones is vital for the journalistic deskman. Harold Evans demonstrates that a journalist needs more than just a knack, however; that he must employ all the arts of compression and allusion to make immediate sense, to attract the reader, and to tell the news.
Harold Evans is an English-born journalist and writer who was editor of the Sunday Times from 1967 to 1981. A graduate of Durham University, he has written a number of bestselling histories. He followed the late Alistair Cooke in commentaries on America for the BBC. An American citizen since 1993, he has held positions as editor-in-chief of the Atlantic Monthly Press, founding editor of the prize-winning Conde Nast Traveler; editorial director of the Atlantic and US News and the New York Daily News; and president and publisher of Random House. He holds the British Press Awards' Gold Award for Lifetime Achievement of Journalists. In 2001 British journalists voted him the all-time greatest British newspaper editor, and in 2004 he was knighted. Since 2011, he has been editor-at-large for Reuters.