The Ideate Method: Identifying High-Potential Entrepreneurial Ideas

by Daniel A. Cohen, Greg Pool (Contributor), Gregory Arthur Pool

Generating new ideas that create substantial value is at the very core of entrepreneurship. The IDEATE Method is an ideation method empirically proven to help students identify problems, develop creative solutions, and select the most innovate entrepreneurial idea. Authors Daniel Cohen, Gregory Pool, and Heidi Neck emphasize the importance of deliberate practice and repetition as they guide students through each phase of the method: Identify, Discover, Enhance, Anticipate, Target, and Evaluate. Goal-directed activities and self-reflection questions help students develop their entrepreneurial mindset and skillset.

104 pages, Paperback

Published January 28, 2020

About the author

Daniel A. Cohen is associate professor of history at Case Western Reserve University.