Mike is the top approach practitioner in the world right now, approaching 100+ girls in less than 2 hours, almost daily. He's not a dating coach trying to shove his $4,997 course down your throat since he doesn't care about your money. He's all about the journey of approaching and sharing his insights. I suggest reading his blog first to decide whether you like his style or not, before grabbing his book. Personally, I really dig Mike even if I don't agree with all his views.