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Lost Empire - The Fall of R.J. Reynolds Tobacco Company
The R.J. Reynolds Tobacco Co. practically built the U.S. cigarette industry. From Camel, through Winston and then Salem, its brands dominated the market and crushed competitors. But times and fortunes changed. Lost Empire - The Fall of R.J. Reynolds Tobacco Company is the inside story of what happened to one of the world's most profitable and powerful companies. It details RJR's stunning successes and blunders, the epic battles with lawyers and regulators, and the company's desperate bid to find new smokers, which would propel Big Tobacco into the biggest legal settlement in history.
408 pages, Paperback
First published November 3, 2000
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Displaying 1 - 1 of 1 review
July 22, 2008
Need to re-read, I lost track through the middle and lost a little interest - all in all an interesting perspective of one families journey through the tobacco economies that have evolved and changed throughout the history of the country, according to the trends in levels of states rights etc.
A stiff read, but worth the effort if tobacco policy is an interest. Will mark to re-read and re-review.
A stiff read, but worth the effort if tobacco policy is an interest. Will mark to re-read and re-review.
Displaying 1 - 1 of 1 review