Getting China and India Right: Strategies for Leveraging the World's Fastest Growing Economies for Global Advantage

by Anil K. Gupta, Haiyan Wang

This book is the first strategic guide for multi-national corporations (MNCs)who are contemplating expanding into both China and India. Gupta and Wang explain how many MNCs view China and India solely from the lens of off-shoring and cost-reduction, and focusing their marketing strategies on only the top 5-10% of the population. This is a missed opportunity. China and India are the only two countries that constitute four realities that are strategically crucial for the global This book aims to shed light on the brutal competition for markets and resources in China and India as well as lays out the strategic action implications for those companies who want to emerge as the global players of tomorrow.

Genres: Politics, Economics, China, Asia

254 pages, Hardcover

First published February 17, 2009

About the author

Anil Kumar Gupta is a scholar in the area of grassroots innovations. He is the founder of the Honey Bee Network and has been a Professor at the Indian Institute of Management, Ahmedabad. Besides, he holds the Executive Vice Chair of the National Innovation Foundation.

Reviews

[Marcus Goncalves · Rating 4 out of 5]

This is a primer for understanding what’s to come in the global economy. A valuable read for government leaders, agencies, and NGOs. Although old (2009), it is somewhat outdated because of several geopolitical events since then.

[Tracy Schrauben · Rating 2 out of 5]

Ok book giving good overview of these two regions, however the content is getting dated and most of this is a given at this point since it was written in 2009 and much has changed since then

[Joel · Rating 4 out of 5]

For anyone with a business interest in China or India, this is a great book. Getting China and India Right resonates because getting China and India wrong is easy and common. Both of these markets offer immense potential for expansion, cost-cutting, and innovation, but like most opportunities, success requires iteration, patience, and willingness to discard stale paradigms in favor of current realities. The author convincingly argues that while China and India have daunting differences, the similarities are sufficient to provide synergy. Gupta further argues that leaving one or both of these future economic world leaders out of any business strategy seals a firm's fate as second tier. Each have exceptional resourcing strengths and both offer massive market potential. Ignoring these is a competitive disadvantage.

[Ayako Hoshino · Rating 2 out of 5]

listened to it in audiobook.

- india is ?? years behind china
- india has some advantages such as english skills

In later part, the author mentioned the education system in asian countries, that they put stress on route memorization. -- maybe so.
In developed countries, education focuses on communication??, problem solving, and such things. -- want to know more about it.

[Josh Steimle · Rating 3 out of 5]

If you're going to do business in either of these countries this a good read, but it shouldn't be your only read. A good introduction, perhaps.

[Yusseppie · Rating 4 out of 5]

see review