Content Marketing for PR: How to build brand visibility, influence and trust in today’s social age

by Trevor Young

Are you struggling to cut through the noise and convey your message to the marketplace? Become your own media channel and tell your stories like a PR pro! We live in a fast-paced, digital-first world cluttered with brands and individuals telling the world how great they are. It’s no wonder consumers are so cynical and distrustful. They resent being interrupted with meaningless ads, pitches and promotional messages. They simply don’t care about you or your business—because you haven’t given them a reason to. Meanwhile, marketers and PR pros are beginning to accept that many of the methods they’ve been using to reach potential customers and influencers simply don’t work anymore. Bottom Standing out, getting noticed and resonating in the marketplace is a growing challenge for businesses and organizations, large and small. Trust and reputation have never been more important in business. Learn how to harness the power of both public relations and content marketing to build recognition, influence and credibility for your business, organization or personal brand. In this book, veteran public relations practitioner and marketing speaker Trevor Young—aka “The PR Warrior”—shows you how to strategically use content marketing for PR ● Humanize your company or organization ● Deepen the connection your brand has with consumers ● Grow your influence within the industry you operate ● Build familiarity and trust in the marketplace ● Connect with the people who influence your clients and customers ● Increase new business leads and sales ● Reduce the customer’s buying cycle ● Make paid-for advertising work harder Written for entrepreneurs, change agents, business leaders, marketers and PR practitioners, Content Marketing for PR is your essential guide to building a visible brand that’s recognized, respected and relevant in today’s noisy social world.

Genres: Business

382 pages, Kindle Edition

Published September 16, 2019

Reviews

[Chris Boutté · Rating 5 out of 5]

I hadn't heard of Trevor Young, but I came across this book and decided to pick it up on a whim. I'm a content creator and work in marketing and PR by day, but I'm always looking for new perspectives and ideas. When it comes to this book from Trevor Young, he was definitely able to deliver on both of those. This book covers just about everything you need to know if whether you're starting your own at-home business or you're running a major company. Trevor discusses the importance of PR, how to be seen in this social media age, and how to create content that provides value. In-between all of this practical advice, he also helps the reader navigate various pitfalls and gives tips for reputation management. Sometimes, books like these are just a ton of anecdotes to back the author's opinions, but Trevor saved those until the conclusion of the book, and I appreciated that. I highly recommend this book for anyone trying to gain traction and visibility online.

[Noah Eskew · Rating 3 out of 5]

Glad to be finished with this audio book!

The material was good but mostly things I had heard before...Trevor's got some great videos on his website though.

This would be most helpful to business owners who are trying to understand how the internet can help their business grow.