What do you think?
Rate this book


207 pages, Paperback
First published January 1, 2005
Although a commonplace form of popular culture, real photo postcards remain a relatively neglected province of photographic history, one that sustained its strongest popular interest between 1907 and 1930... This collection [doesn't] attempt to unpack a general history of real photo postcards, but rather marvel at their particularities and unique properties. These approaches represent a particularly personal vantage onto a class of vernacular photographs that have been mostly forgotten in attics or gone missing in the dustbins of everyday life. Passing thoughts on passing things, these are inspired fingers pointing beyond the frame toward the furtive pleasures, idiosyncratic poignancies, and piercing wonders of the real world and self-reflexively, of course, to the singular wonders of real photo postcards themselves
Real photo postcards began to proliferate dramatically in 1907, however, the year that the U.S. Postal Service allowed personalized messages to be written onto the postcards’ preprinted, divided backs.This postal sea change virtually coincided with Kodak’s introduction of an affordable, easy-to-use portable, folding pocket camera the previous year... Photographic postcards such as these were made possible by the de-professionalization of photography and ushered in with Kodak’s early slogan, “You push the button, and we do the rest.” This allowed for the proliferation of cameras bought by novices and entrepreneurs, who sought out contingent, inaccessible, and above all, local subjects
Attention to local detail, therefore, also distinguishes real photo postcards from what are said to be the first American postcards—so-called “souvenir cards” issued by the government at the Chicago Columbian Exposition of 1893
I did not start collecting again until 1984 when I bought land in Vermont with the intention of building my own house. I went around looking for historic images of Vermont to become more intimate with the place and to get ideas. I wanted to project myself into a particular past and immerse myself in the personality of a particular locale, to become closer to its soul... I immediately noticed that among these ordinary cards were some particularly beautiful ones that were different from the rest, and these were the real photo postcards, not mechanically reproduced cards
I’ve learned that a large part of collecting is accepting limitations: what I put back is as important as what I buy. What is the best of what I see? What do I really collect? What adds to the collection versus what is just more of the same? I prefer to constantly have to make judgments and edits about what’s more significant to me. I think total freedom would actually diminish the quality of the collection and the act of collecting
I’d like more cards that are deliberate, self-conscious attempts at art making or image-making rather than merely recording an event or place; however, I generally do not realize something is missing until I come across it and a new possibility opens up. I think of collecting as a means of discovery, where I can always fill in the gaps of missing or under-represented categories as it becomes evident
Every time I look at them, I discover something new, such as a detail I had not noticed before. I appreciate their depth and the minutia of information that can
be contained in such a small space. I’m always taken aback at how exquisite they are. I contemplate them, remembering when, how, and where I found the card. Yet,I always see them anew. Now that the collection has grown, each card seems to bear a meaning relative to the whole of the collection, like elements of a puzzle.
There is an absence of artifice that renders these cards fresh a hundred years after their making. For the most part, they are not self-conscious attempts to make art, and even when they are, it is often naïve. The medium is still in its relative infancy and is essentially a process of discovery of itself and of a new era and of an expanding and shrinking world. It’s in this way that these cards seem particularly authentic and refreshing