Visitor Destinations: An International Perspective

by Ian Kelly, Tony Nankervis

Developing a tourist destination that will be successful in attracting tourists and tourist spending requires sound strategic planning, management and marketing. The following key questions must be addressed with respect to visitor destination management and these are among the foci of the
Visitor Destination Management discusses fundamental concepts, principles and processes relating to the evolution of destination regions, visitor management, and innovative destination development. Economic, social and environmental impacts, positive and negative, are examined and guidance is provided on measures required to ensure sustainability of the host community environment. The coordination role of destination managers is emphasised, and users of the text are encouraged to take a holistic view of destination regions.

80 pages, Paperback

First published August 23, 2002

About the author

Ian Kelly is a multi-award-nominated actor, writer and presenter of TV documentaries. He is the Sunday Times Biographer of the Year 2008-9 (Casanova). He is currently filming the last of the Harry Potter films as Hermione's father, he transfers in the National Theatre's production of The Pitmen Painters to Broadway in 2010.