This is a perfect book for young claims professionals who want to understand the tactics of plaintiffs lawyers and how to combat them, and young defense counsel starting out in their careers and who have little trial experience.
However, experienced trial lawyers will likely find nothing new in the 191 pages of this $30 book. While the author seems to suggest that the techniques he offers are well-kept industry secrets, most are, in fact, basic trial practice (e.g., you need a theme) and things most experienced counsel already know and do on a regular basis (e.g., tell a story; make sure the jury likes you).
Like most “how-to” books written by trial lawyers, the message of the book often becomes bogged down with war stories rather than any actual science on jury behavior. The author’s copious use of “!” after what felt like every third sentence shows his passion for what he does and his message, but also distracts the reader.
Overall, this is great beginner-to-intermediate level book on trial practice that is great for practitioners who do not have a wealth of practical trial experience and wish to gain useful skills outside of what was taught in law school about trying cases.