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Understanding Companies and Markets: A Strategic Approach
This path-breaking new textbook brings together the two key areas of business policy and industrial economics to provide students with a powerful new framework for understanding the factors which influence a firm's choice of strategy and the market consequences of these strategic choices.
An ideal text for students of business strategy and industrial economics. A lecturer's manual is available free of charge to adopters.
An ideal text for students of business strategy and industrial economics. A lecturer's manual is available free of charge to adopters.
324 pages, Paperback
First published September 27, 1994
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