The Good Book of SEO is dedicated to everyone who works or closely collaborates with SEO professionals and service providers. The book will introduce the reader to what search engine optimization is, and how each of its individual components work alone and together to drive successful ranking of your content in search engine results. The book is also a treasure cove of experience and practical knowledge laid out to you in easily comprehensible language that will help you avoid being scammed by unethical, overpromising SEO companies and individuals. The mission of The Good Book of SEO is to teach you the basics of Search Engine Optimization, so that you, as a business owner or a marketing manager, can leverage SEO for the good of your own business vision.
Radomir Basta is co-founder and CEO of the digital marketing agency Four Dots, executive chairman of digital marketing agency Elevate Digital, member of Forbes Agency Council, and SEO Module lecturer at the Digital Marketing Institute.
Radomir has over 10 years of experience in the field of Search Engine Optimization, working with or managing some of the most successful SEO companies in the global market.
He is also the lead product architect of three advanced SEO-focused SaaS tools - Dibz.me, Reportz.io and Base.me.
This book was a revelation for me. SEO was a topic I knew I had to better understand in order to improve my communication with clients who have online businesses and startups, but other sources I encountered were complicated. This book really explained things in plain language, and now I have the ability to tell my clients why is important for them to think "organic". There are concrete examples in this book, which further helps. Really best book on the market in this topic. A wise saying is that if you really understand a topic you can explain it so everyone can understand, and this book is proof of it. Great value!
Good SEO is not flying by the seat of your pants. Or, as Boromir said, "One does not simply walk into Mordor."
I absolutely loved this book! Who would have thought that you could combine LOTR references and nitty gritty of SEO? This step-by-step approach to SEO was exactly what this digital marketing enthusiast needed and I felt like a college student all over again. If it weren't for the beautiful design of the book, I would soooo abuse my pink highlighter on the 80% of the text! What came as a surprise to me, I couldn't put it down and I read it in one sitting. It really was engaging and highly entertaining.
Keyword research, link building, website optimization, ROI - all these dull terms were explained in a such a funny way! There are many helpful recommendations for first steps in SEO, useful tools and management. This Good Book will have you whirring with ideas after reading.
Digital marketing is a field where you constantly need to keep yourself educated, updated, informed. It's a fast changing industry and your skills can get a little rusty if you don't pay attention. Still, the basics are the same and this book is what you need whenever you want to brush up on your all-time SEO facts. It now has a designated spot on my office desk.
A perfect guide for SEO rookies and those who need SEO services from other agencies and don't know where to start, or what the expect. Written in very friendly language. Big recommendation!