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Testing Product Ideas Handbook

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Last September I published an article, entitled Idea Validation - Much more than A/B experiments, in which I explained the concept of validating product ideas systematically through assessment, fact-finding, tests, experiments and releases (AFTER).

The article seemed to have resonated with a lot of people - it became one of my most read and most shared. So I just published a full eBook (46 pages) on the topic - Testing Product Ideas Handbook.
The eBook explain the core concepts in more detail:

The challenge of finding good product ideas

The AFTER framework

Idea pipelines

The MVP principle

28 validation techniques

46 pages, ebook

Published February 3, 2020

1 person is currently reading
24 people want to read

About the author

Itamar Gilad

2 books12 followers

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Profile Image for Liudas.
33 reviews2 followers
September 6, 2021
Common sense product development in a nutshell.
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