The Consultant's Guide to Winning Clients

by Herman Holtz

A consultant's guide to finding potential clients and developing prospects into long-term customers. Offers a range of how-to marketing methods, including seminars, newsletters, brochures, and direct mail. Shows how to qualify prospects, submit proposals, and negotiate contracts. Also presents the best ways to keep clients and develop add-on projects with them. The book contains a valuable section on government consulting opportunities, including listings of federal, state, and local agencies that use consultants, with advice on how to reach them.

262 pages, Hardcover

First published March 1, 1988