E-commerce Essentials

by Kenneth C. Laudon, Carol Guercio Traver

This is a brief introduction that covers essential e-commerce concepts and issues, focusing on the technology that makes e-commerce possible, the business models and thinking that drive the formation of e-commerce business and the social and legal issues raised by e-commerce.

400 pages, Paperback

First published October 1, 2013

About the author

Kenneth C. Laudon was an American professor of Information Systems at the Stern School of Business at New York University and a leading scholar on the social, political, and economic impacts of information technology. He earned his undergraduate degree from Stanford University and a Ph.D. from Columbia University. Laudon authored several influential books examining computing, democracy, and privacy, including Computers and Bureaucratic Reform, Communications Technology and Democratic Participation, and Dossier Society, in which he introduced the concept of data-driven identity. His widely cited article Markets and Privacy proposed that individuals hold property rights over their personal information, a foundational idea in modern privacy debates. He also co-authored major textbooks such as Management Information Systems: Managing the Digital Firm and E-commerce. Business. Technology. Society, used internationally. Laudon remained an influential voice in information systems scholarship until his death in 2019.

Reviews

[Becky]

Approachable and well organized but considering our class used the 2012 version it was woefully out of date. I would be very interested to see what the newer version have to say about many of the same topics. I also expect that they would be similarly good in their delivery.

[Palex Ferreira · Rating 5 out of 5]

All about ecommerce it´s here