Contemporary Western societies seem to be marked by a revival of virtually every actor claims to be doing something ‘good’, or even to be willing to ‘change the world’. Social innovation, sharing economy and ethical business are just few of the tags attached to this manifold cultural trend, which is indicative of the attempt to reintegrate ethical responsibility with economic conduct. But how can entrepreneurship be redefined as the best way to express one’s will to change society? How can people decide to actualise their desire to change how things are by means of a business? Social Entrepreneurship and Making Money While Doing Good tackles these questions, offering a critical yet empathetic account of the lifeworld of young social entrepreneurs in London and Milan.
Carolina Bandinelli is Associate Professor in Media and Creative Industries. She joined the Centre for Cultural and Media Policy Studies in 2019 and directs the MA in Global Media and Communication. In 2017, she completed a PhD in Media Communications and Cultural Studies at Goldsmiths College. Her research is concerned with emerging forms of subjectivity and sociality in the digital culture industries, which she investigates combining ethnographic methods with the analysis of discourses.