Media/Impact: An Introduction to Mass Media

by Shirley Biagi

Consistently praised for its engaging writing style, currency, and visual appeal, Media Impact introduces students to the basic mass media channels -- newspapers, magazines, electronic media, and the Internet -- in a manner that gets students excited and teaches them the impact of the media on individuals and society. Biagi includes a focused examination of the history, ethics, cultural and social implications, regulation, and technology that surrounds and controls the media. Now with more incorporation of new technologies in every chapter, the text features a student study guide with chapter outlines and sample quizzes, video exercises, and a variety ofactivities that encourage students to interact with media and build their critical thinking skills.

Genres: School

432 pages, Unknown Binding

First published January 1, 1988

Reviews

[Mel · Rating 3 out of 5]

This was actually pretty decent as far as text books go.

[Indira Wolf · Rating 4 out of 5]

Hey guys, so I know this is not a "normal" novel, but I wanted to share my thoughts about this media book that I've read over this semester. Media/Impact: An Introduction to Mass Media by Shirley Biagi truly opened my eyes to how mass media operates and what their true goal is, cause it aint to keep it's readers/views infomed. But, I think we all have grasped that concept by now, lol. Anyway, I enjoyed most of the chapters that depicted the rise and falls of the eight media industries; books, newspapers, magazines, radio, recordings, movies, tv, and internet. Though, because I like history, i was rather intrigued by some of its content, but I am sure others in my class were bored to death...Moving on, in addition to describing the mass media industries and their role in the United States, the book also included information regarding advertising, public relations, news and info, social and political issues, laws and regulations, and ethics. Those last two chapters, whoa... heavy stuff. But I loved it. I think the laws and regulation was probably my favorite chapter in the entire book. Though, people dont seem to hold the law to the standards it ought to be. It's the same with ethics, even though technically those are "voluntary". Which translates to,you wont get sued, but your rep will be damaged. All in all, I enjoyed this, and even though it was a school book, I might have read it without it being assigned on a syllabus.