The Dynamics of Generative Change

by Gervase R. Bushe

This short book introduces the Generative Change Model, a way to approach organizational change more aligned with today’s needs for an agile and engaged workforce than planned change methods. We follow the case of Consolidated Construction Materials Supply, 200 poorly engaged employees inside a large, traditional construction company. Organized into three fragmented units, this low-tech warehouse and distribution operation transformed into a highly engaged, collaborative, agile and fully digitized one in a little more than two years after the first phone call between the consultant and the Director. They accomplished this without a vision, without a plan, without training and only 1 external OD consultant. They did it through an emergent, generative change process. The story follows the phases of the generative change model. Each chapter begins by describing what took place in the case, followed by a commentary on the theory and perspectives behind the OD consultant’s actions. The book provides the novice Dialogic OD consultant with a clear example, as well as providing the experienced Dialogic OD consultants with some new ideas and a model that will help clients better understand the Dialogic OD approach to transformational change.

104 pages, Paperback

Published October 17, 2019