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Effective Seo and Content Marketing: The Ultimate Guide for Maximizing Free Web Traffic
Get beyond the basics and see how modern-day users are reimaging the SEO process
SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business.
Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes.
- Learn current SEO algorithms and practices that impact Search Engine Optimization
- Find out why content diversity is important
- Discover how brands are ineffectively executing SEO strategies and what they can do to change and improve their results
- Break out beyond the traditional search engines and look at other critical content venues like Amazon and YouTube
In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!
SEO is often underutilized and overlooked across the marketing realm today. SEO is not merely trying to improve your website ranking on Google, but it can spark and optimize ideas. This book provides you with a comprehensive approach to make sure marketing spend is utilized as effectively as possible and deliver the best ROI for your brand and business.
Maximizing your organic (free) traffic channels should be a top priority and this book will provide you with insight on how to do that. From working with social media influencers to steering creative ideas and campaigns, modern day SEO requires a full-service perspective of marketing and its processes.
- Learn current SEO algorithms and practices that impact Search Engine Optimization
- Find out why content diversity is important
- Discover how brands are ineffectively executing SEO strategies and what they can do to change and improve their results
- Break out beyond the traditional search engines and look at other critical content venues like Amazon and YouTube
In addition to learning the most effective processes to structure your SEO, you will have access to bonus materials that accompany this book which will include worksheets, checklists, creative brief examples, quizzes, and best interview questions when hiring an SEO specialist. Modern-day marketers, business owners, and brand managers, this book is for you!
- GenresBusiness
250 pages, Paperback
Published February 26, 2020
9 people are currently reading
30 people want to read
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Displaying 1 - 5 of 5 reviews
November 27, 2023
Ok, but a bit too general. Not a lot of actionable advice.
January 11, 2022
The first chapter explains the essential levers to attract free traffic - Responsive IT team, strong SEO, UI expertise, High-quality content, analytics, project management, etc.
Even today the mantra remains the same for SEO – “Content is King”
The way how Google’s mission is slice and diced to give perfect connection to the explanation of how SEO works will help you recall the core concept of search engines.
This book also briefly explains, how to disavow toxic links which were mentioned under the Top 3 priorities/pillars of SEO. This book charts out the timeline of important google algorithm updates, important SEO checklist to look for. A chapter also chalks out the Stakeholders for the Modern SEO and Organic Content Process (where responsibilities are briefed)
In terms of tools, there are great inventory tool lists for keyword search, crawling, content, link building, and analytics. For free SEO audit, this book has mentioned Screaming Frog as a reference, where you can check important metrics including page load data and response codes. Not to forget, Google's Page Speed tool as well for page load metrics. Leveraging research tools for content ideation, how to look beyond traditional search venues, ideas, and best practices while using different marketing venues (Eg. Podcast) will act as a ready reckoner for SEO and content marketing.
This book also touches upon Amazon’s in-house search algorithm A9 and explains why it is fruitful to have business listings on the site. The importance of Schema tags for advanced SEO (for instance pulling ratings in search results) and to maintain an accessible site for users with disabilities.
One interesting mention from the book - “According to a study by the Aberdeen Group, every one-second delay in load time equates to a 7 percent drop in conversions”.
I particularly like the interview with the Content Discovery platform Outbrains’ executive and Max Cheprasov, the chief automation officer at Dentsu Aegis Network.
At the end of each chapter, it offers Quiz to recall the concepts learned and variations like interview transcript with industry leaders, Questions to ask while hiring, Project Brief, Case Studies, Bonus topics.
Overall, satisfying read since it captures all not-to-miss developments from the Digital world.
Even today the mantra remains the same for SEO – “Content is King”
The way how Google’s mission is slice and diced to give perfect connection to the explanation of how SEO works will help you recall the core concept of search engines.
This book also briefly explains, how to disavow toxic links which were mentioned under the Top 3 priorities/pillars of SEO. This book charts out the timeline of important google algorithm updates, important SEO checklist to look for. A chapter also chalks out the Stakeholders for the Modern SEO and Organic Content Process (where responsibilities are briefed)
In terms of tools, there are great inventory tool lists for keyword search, crawling, content, link building, and analytics. For free SEO audit, this book has mentioned Screaming Frog as a reference, where you can check important metrics including page load data and response codes. Not to forget, Google's Page Speed tool as well for page load metrics. Leveraging research tools for content ideation, how to look beyond traditional search venues, ideas, and best practices while using different marketing venues (Eg. Podcast) will act as a ready reckoner for SEO and content marketing.
This book also touches upon Amazon’s in-house search algorithm A9 and explains why it is fruitful to have business listings on the site. The importance of Schema tags for advanced SEO (for instance pulling ratings in search results) and to maintain an accessible site for users with disabilities.
One interesting mention from the book - “According to a study by the Aberdeen Group, every one-second delay in load time equates to a 7 percent drop in conversions”.
I particularly like the interview with the Content Discovery platform Outbrains’ executive and Max Cheprasov, the chief automation officer at Dentsu Aegis Network.
At the end of each chapter, it offers Quiz to recall the concepts learned and variations like interview transcript with industry leaders, Questions to ask while hiring, Project Brief, Case Studies, Bonus topics.
Overall, satisfying read since it captures all not-to-miss developments from the Digital world.
May 20, 2022
Despite having some good reviews—this book didn't do it for me. Yes, there is some helpful information but the language!
Look: Data should inform the ideation stage, and the analytics team should provide this to help ideation and creative concepting. Nicholas Papagiannis, Effective SEO and Content Marketing, (Wiley & Sons, 2020)
Yer, what?
If language like this is required to be great as the SEO bidness, include me out!
Apart from the language, another thing odd was the quizzes at the end of each chapter. The questions are Numbered: 1, 2, 3, or 4. So you think you should choose a number right? Wrong! The answer is a, b, c, or d! It's this way through the whole book!
Look: Data should inform the ideation stage, and the analytics team should provide this to help ideation and creative concepting. Nicholas Papagiannis, Effective SEO and Content Marketing, (Wiley & Sons, 2020)
Yer, what?
If language like this is required to be great as the SEO bidness, include me out!
Apart from the language, another thing odd was the quizzes at the end of each chapter. The questions are Numbered: 1, 2, 3, or 4. So you think you should choose a number right? Wrong! The answer is a, b, c, or d! It's this way through the whole book!
November 24, 2020
Perfect book for anyone who owns a business and wants to make sure they rank highly for searches that will draw potential customers to their website.
January 7, 2021
Great book if you're looking for an increase in traffic. Perfect mix of SEO & Marketing.
Displaying 1 - 5 of 5 reviews