This book is a guide that leads you from your passion to profit. Many books immediately begin with tons of strategic notions and success stories like those of Mark Zuckerberg, Elon Musk, Bill Gates or Larry Page & co. This book is also about passion, not just "how to", but also "what to do". Many entrepreneurs fail because they make projects that seem easier or more convenient, but that don't excite them. This book is divided into two independent sections that show the evolutionary path that leads from zero to success. In the first part we will talk · Understanding what really excites you and can give you the right motivation to turn problems into opportunities (4 out of 5 people declare that motivation is useless in business and indeed they fail). · How to manage time to gain a lot of experience in a short time. · The concepts of resilience and willpower, in everyday life and in business. · The persuasion applied to the concept of value is used to avoid being screwed. The second part (the "how to" part) consists of a practical approach with many suggestions to find, among all the possible strategies, the one most suited to support your idea. With less than $ 100 of investment.