The Everything Business Planning Book: How to Plan for Success in a New or Growing Business

by Marlene Jensen

A practical handbook for would-be entrepreneurs encompasses helpful advice and information on everything one needs to know to start one's own business, discussing market research, financial issues, how to develop a business plan, and other essentials of success. Original.

Genres: Business

304 pages, Paperback

First published May 1, 2001

About the author

Marlene Jensen is a 2020 retiree — at 73-years-old.
Her latest book started with a blog she launched (SeniorDefender.net) in 2017 — as she tried to figure out this aging stuff she was facing.

Previously Jensen was a VP/Publisher at CBS, a consultant on marketing at ABC, Food Network, etc., an entrepreneur — with dozens of startups launched — and a professor (now emeritus) of marketing and pricing at Lock Haven University. She’s also the author of four books on pricing strategy.

In her “retirement” she continues her blog, offers courses on pricing strategy (PricingPsychologyInstitute.com), and is designing a new line of jewelry.

Jensen offers free advice to would-be entrepreneurs — through volunteering with SCORE and through her free website Help4Entrepreneurs.com

Sadly, none of the above has prepared her for the onslaught of marketers who now think her daily interests/needs consist solely of hearing aids, wheel chairs, adult diapers, medi-alert buttons, medications, and bath tubs you walk into.

Reviews

[Lori Grant]

A should-read book on systems and planning for knowledge workers, managers, executives, and entrepreneurs.