From the authors of the acclaimed 'Wake Up and Smell the Profit', this practical guide to setting up a coffee bar or sandwich bar includes advice on location, raising finance and devising a marketing plan.
To be honest, I expected more out of that book. Most of the time it was really general without many detailed information. The whole time I felt they wrote the book just to write a book. I didn't really see the value for myself in there. Therefore I can not recommend it for someone who wants to open a cafe.
This book could have easily been an interest blog. Does not go in depth into any topic. Basic advice. I would rather recommend researching the different topics covered in this book separately so you can have a greater understanding of the different aspects of setting up and running a coffee shop.
This is a self publicity book and a very bad one at it. They have kept subject matter vague throughout and the made up stories are random and boring that sometimes had nothing to do with the topic at hand. An utter waste of my time.