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The Field Guide on How To Be. More. BrewDog

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Rip up the rule book the BrewDog way!

Iconic, controversial, and hugely colourful, BrewDog has never done business the way other companies do. This snappy staff manual, written by co-founder James Watt, reveals how it thinks, works and makes some of the best loved craft beers in the world like Punk IPA and Tactical Nuclear Penguin.

Founded by two men and a dog, its groundbreaking business model - crowdfunded by 'Equity Punks' - has attracted admiring glances from many established and aspiring entrepreneurs. Over 10 years on, it is still anarchic, radical and ever successful, with an ever-growing global presence.

This book lays its soul bare, revealing its mission to create a whole new type of business, spread the passion for great craft beer and 'turn the global beer scene on its head'. With chapters covering their BrewDog Charter, Dogmas, Journey and Signature Benefits, the unconventional, unexpected and innovative world of BrewDog gives advice for holding fast, gripping the wheel and driving like you [expletive removed] stole it!

128 pages, Kindle Edition

Published January 2, 2020

2 people are currently reading
24 people want to read

About the author

James Watt

7 books5 followers
James Watt co-founded BrewDog in 2007 with Martin Dickie. He was named Scotland's youngest ever Entrepreneur of the Year in 2010 and won Food and Drink Entrepreneur of the Year, Retail Entrepreneur of the Year and Great British Entrepreneur of the Year 2014.

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Displaying 1 - 3 of 3 reviews
Profile Image for Steph.
56 reviews
June 2, 2020
Fun and inspirational but a little on the short side
600 reviews11 followers
October 26, 2020
A quick read about the essence of BrewDog and their approach to making beer and business.
Profile Image for Steve.
515 reviews19 followers
March 4, 2023
All Brewdog fans should read it pointless stuff but a quick read.
Displaying 1 - 3 of 3 reviews

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