International Franchising in Industrialized Markets: North America, the Pacific Rim, and Other Countries

by Dianne H.B. Welsh, Ilan Alon

As companies globalize, they are finding many new opportunities in more and more markets around the world. Forward-thinking businesses are profiting from operating in markets that previously seemed closed or inaccessible. But as the company grows and diversifies, it becomes more important to understand the legal, cultural, and business landscape in each new target country or region. Entering new markets “blind” can result in legal problems and business setbacks. CCH now offers International Franchising in Industrialized North America, the Pacific Rim and Other Countries , a book intended to help companies enter new markets with their eyes wide open and an invaluable resource for any company looking to expand into new markets. No other publications offer this array of accurate, up-to-date information on international markets and the laws and regulations by which they are governed. No other publications provide you with the intelligence needed to make smart decisions regarding expanding your franchise operations into established markets.

368 pages, Perfect Paperback

First published March 31, 2005