What determines the loyalties of voters? The factors identified by social scientists range from a politician′s last-minute television appeal to the social class of the voter′s parents. But which of the many influences are most important electorally? For the first time The Loyalties of Voters offers a convincing answer, firmly based on an analysis of three decades of electoral behaviour.
Richard Rose is a political scientist, author, and academic whose comparative studies in social science have significantly influenced political science and public policy in both practice and theory. He is a Professor and Director of the Centre for the Study of Public Policy at the University of Strathclyde (UOS) in Scotland, and is a Visiting Fellow at the Robert Schuman Centre of the European University Institute and the WZB Berlin Social Science Center.