Heinrich Wölfflin (June 21, 1864 - July 19, 1945) was a Swiss art historian.
Wölfflin's objective classifying principles ("painterly" vs. "linear" and the like) were influential in the development of formal analysis in art history in the early 20th century. He taught at Basel, Berlin and Munich in the generation that raised German art history to pre-eminence. His three great books, still consulted, are Renaissance und Barock (1888), Die Klassische Kunst (1898, "Classic Art"), and Kunstgeschichtliche Grundbegriffe (1915, "Principles of Art History").