Heart & Sold: How to Survive and Thrive in Real Estate

by Valerie Fitzgerald

Heart and Sold is an insightful journey through the emotional and tangible challenges of regaining one's personal power while building and maintaining a successful business -- regardless of the country's economic situation. Valerie Fitzgerald, one of the country's leading real estate agents, candidly recounts her personal journey from unemployed single parent to entrepreneur, philanthropist, and renowned corporate executive.

From beginners just getting started in residential real estate to seasoned agents -- or anyone in business looking to take their game to the next level -- this step-by-step guide teaches readers the art of selling. With her personal touch, Fitzgerald shows readers how to manage clients with style, choose the right company and the best mentor, establish a stellar reputation in their field, develop a daily schedule for running a home office, and maintain a successful attitude every day. With all of her tools at their fingertips, readers will also soon be shooting for the stars. Heart and Sold shares the mind-set of a respected businesswoman who gracefully balances the demands of an empire with the intimacy of her family, and is a model for working and living that can be applied to any desire or discipline.

320 pages, Paperback

First published March 17, 2009

About the author

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Reviews

[Candice Hortelano · Rating 3 out of 5]

This is one of the first real estate books I read. I don’t hate it but I didn’t come out of it feeling that I learned something important that I didn’t already know. There were some parts that made me feel inspired as a woman in real estate but it was more a story on how she struggled and real estate saved her and her daughter than a survival guide to real estate. Filled with lots of stories from her past but not enough direction for people looking for direction.

More biography than a real estate help book basically. Not bad but not the best.

[Pam · Rating 3 out of 5]

I keep reading real estate books hoping to find one that is different with new information. This one is not. It's the same old, same old.

Girl gets real estate license. Discovers it's not what she thought. Getting clients is the difficult, nearly impossible. Struggle, struggle, struggle. Then without a lot of details, realtor becomes a top producer.

The basic information is presented fairly well, but is geared toward totally green agents. This would be a good book to read prior to licensing to give you an idea of what you're getting into.