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The Complete Advertising and Marketing Handbook: Your Twenty-First Century Advertising and Marketing Manual Is Available Right Now
This remarkable manual tells you what to do and what to avoid when working with all types of media, from the most traditional to the newest (and woefully misunderstood) electronic media. Lewis offers tips on letter-writing, using testimonials, positioning and loyalty programs, making small-space ads pay, and effective fund-raising.
293 pages, Hardcover
Published January 1, 1998
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