The Sport Business Future

by Aaron C.T. Smith, Hans Westerbeek

The Sport Business Future examines the impact of powerful changes on the business of sport, including human-computer interfaces, gene therapy and artificial intelligence. It focuses upon probable future trends, including the athlete of the future, corporate sport citizenship and environmentally friendly 'green' sport. The Sport Business Future , written by experts in the area, is a contentious but influential contribution to debates about sport, business and society in the future.

223 pages, Hardcover

First published June 11, 2004

About the author

Aaron C.T. Smith is Professor of Sport Business at Loughborough University London, UK. Aaron has published extensively in qualitative research methods and conducted research employing qualitative methodologies with organisations across the Asia-Pacific region, Europe, North America, and the Middle East.